Last Updated on April 29, 2006 by stlplace
What’s the common characters among book, coffee and music? Besides you can have them all in Borders or Barnes&Nobles. They all can fill your soul. One would wonder while that’s true for book and music, how can the coffee fill our souls? Well, that’s what I heard from Howard Schultz on today’s “60 minutes”. Mr. Schultz is the founder of Star Bucks, which has 11,000 stores in 33 countries, and is opening 5 stores everyday.
Schultz says, “One of our colleagues coined a phrase a long time ago and said, ‘We’re not in the business of filling bellies. We’re in the business of filling souls.'”