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Heelys is going IPO

Heelys is the shoe can be used both for walk and skate, using the retractable wheel under the heel. It is most widely worn by kids and teenagers aged from 6 to 14, and from what I see from Zappos (the online shoe store), kids and parents are crazy about this.

Now the company is filing for IPO, here is the SEC S1 filing. I expect this to be a hot one because of recent success of footwear maker Crocs (CROX) and atheletic apparel maker UnderArmor (UARM). They both gained 100% after their recent IPO. This is partly due to the fashion craving and generous spending of American consumers: from iPod to Crocs, it’s not just the functionality, the fashion is more (if not less) important. 

While the proposed IPO stock to be priced between $16 and $18, I think it could open at $22 to $25. The proposed ticker symbol is HLYS on Nasdaq, it is set to debut on Friday Dec 8. If I make some profit on this one, maybe I can buy myself a pair of Heelys? I like skating (roller blading). Be aware skating is a dangerous sports, so wear your protective gears especially the helmet.      

Heelys shoes

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  1. Nancy | Dec 6, 2006 | Reply

    Heelys are very interesting. I have ever seen some kids were worn the Heelys skating on the street. It is amused. Moreover,I also like the interesting Heelys and skating .

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