“For every Focus Media, there are 10 AirMedia or VisionChina Media”.

I took bus and taxi from time to time when I was in Shanghai, because I don’t have my own car. One thing I notice is those LCD screens on bus, metro and taxi. There are news on the bus LCD, the ones in metro and taxi are mostly advertisement. Twice have I seen the NFL (American national football league) stuff on metro. Anyway, I think this LCD advertisement thing should make money, both for the transportation companies and advertisers.

Now one such company, VisionChina Media (proposed ticker:VLSN), is coming to Nasdaq. Here is the excerpt from Pacific Epoch: Out-of-home advertising network VisionChina Media Inc. set the price range for its planned Nasdaq initial public offering at US$9.50 to US$11.50 per share, according to a filing with the US Securities and Exchange Commission. VisionChina plans to sell 13.5 million American Depository Shares in the offering to raise up to US$155 million. Credit Suisse, Merrill Lynch & Co, CIBC World Markets, and Piper Jaffray are underwriting the IPO. VisionChina generated net income of US$3.7 million in the first nine months of 2007. VisionChina uses real-time mobile digital TV broadcasts to provide content and advertising on mass transit systems in China. The company began operations on April 8, 2005. VisionChina plans to trade under the ticker “VISN”.

And here is its SEC filing. I read its prospectus very briefly, my gut feeling is this one will NOT be as good as Focus Media. Like the AirMedia (AMCN) a short while ago, this is a just a specialized channel of media.

Another interesting is I noticed, is VisionChina does not have presence in Shanghai, the financial and economy capital of China.