This is going to be huge, if proved to be true. Here is a link about the sponsorship news.
A few months ago I saw an article on WSJ talking about LiNing signed up Damon Jones of Cleveland Cavaliers. I don’t have the link of original WSJ article but here is a press release from LiNing’s own web site. The rationale behind LiNing’s move was to fight off the international brands such as Nike’s growth inside China.
Now with Shaq’s help, LiNing is one more step closer to their goal.
PS, I saw Damon Jones’ blog here.