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Heelys and Crocs Report Week Ending 06Jan07

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Well, Heelys (HLYS) the stock did not do much lately. But I am still doing my reality check, in the stores and on eBay. This week I am adding Crocs (CROX) because I bought some shares last December and plan to hold it for a while.

It appears my local Sports Authority(s) have sold most of Heelys, two (out of three stores) don’t have many in the shelf. On the other hand, those two stores moved Heelys back to the original “skate department”, vs. the main aisle. The other store still put it in main aisle (side by side with a knockoff product). The eBay sales are OK. Another interesting point is a “Heelys” search on flickr yields 102 results; it seems people are opening Xmas gifts now 🙂

Crocs are red hot this holiday season, despite it’s winter. I guess part of the reason is we got a relatively mild winter; and more importantly the company made a few smart decisions, such as co-branding with colleges, and opening the Kiosk in the malls (without any discount), etc. I think this is a safe bet compared to Heelys. Here are the numbers on eBay. This is mostly for fun, don’t take this too seriously.

            Heelys Crocs

01Jan07 1059  2121
02Jan07 1050  1856
03Jan07 1092  1803
04Jan07  971  1423
05Jan07  964  1415
06Jan07  961  1398 

(Update 09Jan): saw this post on Yahoo Message Board, it talked about the sales in Asia. Very postive.

1 reply on “Heelys and Crocs Report Week Ending 06Jan07”

Dude, Sports Authority? I work there and we have MASSIVE amounts of Heelys in the back. I call it “Mount Heely”. hehe.

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