(Update 11-29-2024 Black Friday) A few months ago, my 14 year old told me the 4 brands and her feel (sports) about them.
Lululemon – tennis 🎾 || Personally I like its growth (stock: $LULU).
Nike – running 🏃
Aerie – pilates (note Aerie is a spin off brand from the American Eagle brand below)
Atheleta- yoga (note Atheleta is a spin off brand from Gap)
Also, recent shoe (sneakers) brands that teen likes: HOKA and On Cloud. To be precise, I saw older people are increasingly wearing those two brands too: in addition to the traditional brands – Adidas, Ascis, Brooks Running, New Balance, Nike and Saucony. I guess similar can be said about sports apparel in general, e.g., I saw a gentleman who is a bit older than me was wearing this brand provizsports yesterday at the Olivette Turkey Trot.
I am also aware of two luxury brands Alo and Vuori and they have stores in the Plaza Frontenac.
(04/04/2023 | 10:00:00 AM) Piper Sandler Completes 45th Semi-Annual Generation Z Survey of 5,690 U.S. Teens
(Original 2007) Got it from American Eagle ICR Xchange Investors conference call. Note Nike is the No. 1 brand in American teenagers, which made me recall the comment of salesman at Dick’s Sporting Goods “Nike, the best marketing company in the world.”
