Another New Oriental?

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A few months ago I saw a statement from New Oriental about the “Oriental Standard”. I thought Oriental Standard was some “New Oriental” knockoffs, which also provide English education in China. I was wrong. After a little research, now I believe Mr. Yu Minghong owned the ancester of Oriental Standard (it’s called New Oriental Professional Education Center) before 2006. It’s an IT training and service subsidiary of New Oriental group. In order to prepare the New Oriental IPO in NYSE, that subsidiary was spun off. The Oriental Standard focused more on IT professional service and outsourcing, in addtion to IT training.

Separately, I read Chinese news and it says Oriental Standard raised fund from Doll Capital, the company took 51job to Nasdaq a few years ago. To make things more interesting, it seems Oriental Standard still uses the New Oriental domain name. Oh, well, just like Lenovo still uses the “thinkpad” after they bought the PC/laptop from IBM 🙂

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