Here is a Chinese article talking about the history of the Xinhua Finance, Xinhua Finance Media Limited (Nasdaq: XFML), and its founder Ms. Fredy Bush.
Quote the article, Xinhua Finance claimed “如果你生活在中国，清晨醒来打开电视就能看到收视率最高的节目之一：《财富早7点》。乘车上班途中，可以收听到中国国际广播电台EasyFM的节目。路过报刊亭可以见到《经济观察报》、《投资有道》和《基金观察》。”
This is not necessarily true, I could NOT see the “Fortune Morning (7 AM)” in Shanghai on TV. If a Financial TV program can not being viewed in Shanghai (the financial center of China), can it claim the highest rating? Let me quote Greenspan “it’s possible, but unlikely”. I was a listener of EasyFM; and I read Econ Observer paper once. Keep in mind, XFML did not own any of those media outlets, they merely have contracts with the respective owners.
It’s also interesting to see Xinhua News Agency, officially cut the ties with Xinhua Finance. I guess they were embarrassed by the latter.