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E-House China: the brand

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From the F1 Prospectus:

“…Mr. Zhou has over 14 years of experience in China’s real estate industry. Mr. Zhou has been the chairman and president of Shanghai Real Estate Consultant & Sales (Group) Co., Ltd. since 2003. From 1997 to 2003, he served as a director and the general manager of Shanghai Real Estate Exchange Co., Ltd., and as the deputy general manager of Shanghai Jinfeng Investments Co., Ltd., a company listed on the Shanghai Stock Exchange…”

What is Jinfeng Investment Co. exactly? Well, it’s the owner of Jinfeng Yiju (easy housing), here is its web site www.ehousee.com. While it’s not as popular as the leading China real estate web site soufun.com, Jinfeng Yiju (its web site and stores) are quite popular in Shanghai and a few neighbouring cities. I have looked for houses using their web site, and they give decent results. They have retail stores (offices) too.

On the other hand, the E-House China has only a corp web site at www.ehousechina.com. So much for the “e”. But I did see their offices in a few places. They have a big listings in the Hongqiao office.

jinfeng yiju pic

So what am I trying to get? It seems odd to me initially that two companies shares similar names or trademarks. I guess the people at Jinfeng probablly just let Mr. Zhou use their name because they are “friends”.

E-house China logo

1 reply on “E-House China: the brand”

Excerpt from 21cbh

http://www.21cbh.com/shownews.asp?newsid=17341

<21世纪>:从金丰易居到易居中国的发展过程中,有哪些关键点?

周忻:2000年,易居中国的最前身,金丰投资旗下的”上海住宅消费服务有限公司”成立之初,就依托了上市公司的平台,进行高起点的市场化运作。虽然公司一开始在市场探索过程中走了一些弯路,但现在看来是很值得的。

2001年,上海住宅消费服务有限公司成功实现了业务转型,从原来的”房地产展览展示”转变为”以房地产新房销售为主”的”上海房屋销售有限公司”。

2004年底,上海房屋销售有限公司从金丰投资旗下完全独立,客观上使海外上市的实施成为可能。2005年初,沈南鹏作为天使投资人进入易居中国,为企业带来了更高的国际视野,并且,和公司的经营者一起,制定了全国性扩张和全方位服务的战略。

2006年,以瑞士信贷旗下崇德基金为首的4家风险投资基金的进入,则把易居的发展提升至国际平台上。

最后一个就是今年8月8日,易居中国在美国纽交所成功上市,这是公司发展的又一个关键点,一个更高的新起点。

<21世纪>:当年”金丰投资旗下公司”的背景,对易居今天的发展有什么影响?

周忻:金丰投资对易居中国的成长和发展起了非常重要的作用,是金丰投资孕育了易居中国。

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