E-House China: the brand

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From the F1 Prospectus:

“…Mr. Zhou has over 14 years of experience in China’s real estate industry. Mr. Zhou has been the chairman and president of Shanghai Real Estate Consultant & Sales (Group) Co., Ltd. since 2003. From 1997 to 2003, he served as a director and the general manager of Shanghai Real Estate Exchange Co., Ltd., and as the deputy general manager of Shanghai Jinfeng Investments Co., Ltd., a company listed on the Shanghai Stock Exchange…”

What is Jinfeng Investment Co. exactly? Well, it’s the owner of Jinfeng Yiju (easy housing), here is its web site www.ehousee.com. While it’s not as popular as the leading China real estate web site soufun.com, Jinfeng Yiju (its web site and stores) are quite popular in Shanghai and a few neighbouring cities. I have looked for houses using their web site, and they give decent results. They have retail stores (offices) too.

On the other hand, the E-House China has only a corp web site at www.ehousechina.com. So much for the “e”. But I did see their offices in a few places. They have a big listings in the Hongqiao office.

jinfeng yiju pic

So what am I trying to get? It seems odd to me initially that two companies shares similar names or trademarks. I guess the people at Jinfeng probablly just let Mr. Zhou use their name because they are “friends”.

E-house China logo

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