McDonald started the war on premium coffee

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Saw the McCafe (aka better coffee at McDonald) ad on TV (not on YouTube yet). But here is a Cantonese version of ad (via. YouTube).

According to ChicagoBusiness, big Mac maker poured $100 million for the ad campaign. A really chilly Summer for Starbucks is coming 😀

Discloure: no longer have MCD position.

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