Panera Bread Crispani

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Panera Bread stock (PNRA) had a quite good run recently. There are mixed reactions from the Wall Street, Jim Cramer likes it (regional to national expansion), while Herb Greenberg is cautious about it. In my opinion, its new product, crispani pizza (intended more for dinner) is the key for growth. I have tasted the free sample three times when I was in the store lately. In other words, Panera is aggressive promoting it. It comes with many styles and are different from pizzas from other places (I think it’s better than Pizza Hut, which is very popular in China these days). Here is a picture of Crispani.


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