It appears Heelys is well prepared to the new school season. The other day I saw FinishLine has put the Heelys by the front entrance. Today I saw Sports Authority, and Dick’s Sporting Goods have new Heelys on display.
Heelys has two seasons: the X’mas (winter) and “back to school” (summer). It will be interesting to see how strong its Q2 will be. Because those shoes in the stores now are supplied by Heelys between May to June, I think.
I don’t have any postions on Heelys, as I am looking to buy more CROX on the dip. But it will be fun to watch Heelys Q2 conference call.