Starbucks to offer free iTune songs
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Accoring to Seattle PI: “Up to 1.5 million daily giveaways will begin Oct. 2 and run through Nov. 7 at more than 10,000 company-owned and licensed U.S. stores, Starbucks said. When the promotion ends, Starbucks expects to have given away more than 50 million songs.”
During the promotion, Starbucks will pick an artist each day and provide its customers with a complimentary download card that can be redeemed through the end of the year at the iTunes store. Some of the other artists are Joss Stone, Dave Matthews, Bebel Gilberto, Annie Lennox and Keith Urban.
Lombard declined to say how many cards would be available at each Starbucks store, but he said the company would “make sure every store has more than enough cards to provide to customers.”
The giveaway begins the same day Starbucks will offer a new service at its Seattle and New York stores that lets customers buy music through their iPhones, Apple’s new iPod Touch or a laptop via a free wireless Internet connection. Starbucks also is rolling out a “Now Playing” feature, which allows customers to instantly download and buy the music being played in the store. Those services will be expanded to other markets later this year and into 2008.
Starbucks customers must pay to log on to the T-Mobile service offered in most U.S. stores to access anything else online.