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Cingular Back to AT&T

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I don’t know the rationale behind this, but Cingular wireless is going to change back to AT&T name. I am not brand expert, nor marketing major, but this is a dumb move. A little background: when Southwest Bell (SBC) and Bellsouth created this wireless joint venture, they created this cool name “Cingular”, I remember my first wireless carrier was SBC Wireless, which is the ancester of Cingular. For a while I was puzzuled when my cell phone screen changed from “SBC wireless” to “Cingular”, wondering whether my phone is being hacked.