I wrote about Nike (NKE) a while ago during NBA finals. I joked about Nike is the loser in this NBA finals because their super star James’ team lost. Obviously in the real world Nike is doing very well, especially internationally (Europe and Asia, specificialy China). Here is their quarterly report. This is not surpising consider my mom, who is not into fashions or sports, asked me “buy a pair of Nike shoes” for my 12 years old niece. Note when she talked about the Nike shoes, she was referring to the shoes in sneakers category. Just like when people talked about “google something”, they are referring to “search something on the web”.
It’s NBA Finals again, if you ever care. I am not a big basket ball fan, but I was fascinated by the business of NBA in recent years, especially when I saw the popularity of the basketball and NBA in China. If my memory is correct, I heard many stars including Kobe, Kevin Gannett and Shaq, visited China recently. The main reason for their trip: to promote shoes for Nike, Addidas, Li Ning (which Kobe, Kevin and Shaq are repective spokeperson).