I went to West County mall in the weekend, my first trip after coming back. Among all the St. Louis malls, I like West County the best because it has some of my favorite products (or stores): Apple store; Journeys, the shoe store has Crocs and Heelys; Dick’s Sporting Good has Crocs and Under Armour. Here is my impression on them.
I have taken United Arlines (UA) flights from St. Louis to Shanghai couple times. This one is probablly most adventurous. The main problem was caused by the weather in Chicago. I thought this newly created ORD to PVG routes by UA and AA would benifit people in the Midwest: save one stop, for instance, if we take Northwest, we will have to stop twice, at Detroit/Minneapolis and Tokyo. But on March 2nd Chicago got wind and light snow. The flight from STL to ORD got delayed for about 3 hours. When I looked at the TV screen after I got to Chicago at 10:30, I could not find the 10:15 ORD PVG flight. So I waited patiently in a “200 miles long” line at the United customer service. This “200 miles” is quoting a lady lined after me. I also called the United hot line on the phone, all I got was the computer response. I guess there were so many delays and cancellations, and UA don’t have enough people to take the calls.
I bought some Crocs stocks (CROX) a while ago; actually I looked at Under Armour (UA) at the same time and I am glad I made the correct decision (so far). Besides the difference of PE ratio, CROX is 42, UA is 76 (supposedly the lower PE means the price is cheaper). I made this decision more based on the business prospects.
From my observation, Crocs are sold in a lot more stores than Under Armour, which are only sold in Sporting Good stores. In other words, Crocs have a wider distribution channel. This is very important for consumer goods. By the same token, I found Crocs have a wider appeal to consumers, especially kids. Under Armour has made efforts to reach women and kids but they are not there yet.