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Found this through my friend thesunsfinancialdiary. I briefly went through their F1 prospectus. I had to admit I’m not in best position to evaluate their business: they have 5 divisions providing services from creating adverstisement to customer research. I can think of a St. Louis based privately held company called Maritz which does something similar: they organized conferences for other companies, send promotional gifts for companies like Nissan, take care of the employee reward etc. One way to analyze Xinhua Finance (symbol: XFML) is comparing each division to a public company does something similar, then adding them up.
On a related matter, the event marketing services in China is booming. About 2 years ago, during my Jiu Zhai Guo tour, I met a senior executive of a conference organizing company based in Beijing, I learned about three most popular conference places in China: Shanya (Beach), Dali (Yun’nan), and Jiu Zhai Gou/Chengdu.
By the way, the parent company of Xinhua Finance Media Limited is traded in Tokyo. Also, the CEO and co-founder of the company is Ms. Fredy Bush, not sure if she is related to the George Bush family…