Google is making buzz again this week, with its spreadsheet. I don’t want to talk too much about it because they already got plenty of media coverage. What impressed me most is not the technology itself, but its marketing tactic. Google says it’s only open to limited beta testers, and here is the link . I think a lot of people signed up because of curiosity. This is very similar to its Gmail invitation only sign up. I still remember a while ago my friend called me and asked if I need a Gmail account, because at that time one person can only send 10 invitations (now it’s 100).
Gmail is certainlly very convenient. Its “group same topic mail together” feature works very well for group discussion. Note group is another good feature from Google. Sometimes when I got stuck with a problem, I searched it and found discussions closely related to my problem. Bingo. Another Google product I like is Google Map (now called Google Local), I used it for driving directions; and I could even see the tennis court in my community. There are lot of mashup of Google map, one famous example is housingmaps . This brings up a very hot topic these days: Web 2.0. According to wikipedia, web 2.0 generally refers to a second generation of services available on the World Wide Web that lets people collaborate and share information online. In contrast to the first generation, Web 2.0 gives users an experience closer to desktop applications than the traditional static Web pages.