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Saint Louis Stocks

Heelys is NOT going away

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Just went back from Chesterfield Mall, saw Heelys at predominant locations at “Finish Line” (the discount sporting shoes store), and TradeHome, a boutique shoes store which also sells Crocs, Keen, Merrel and Teva. The Journeys also kept the Heelys, also I saw they cut the price on one model.

Yes, Heelys (HLYS) is a broken story in terms of stock, because its lower than expected estimated growth and its mis-steps in its secondary offering. Its management expects the growth to be 20% (vs. past year’s couple hundreds). But, it’s not a broken company at least in the near term. I saw kids skating on Heelys from time to time.

Separately, I saw Dillard’s has some Cayman (Beach, the original) Crocs on sales, note the size is not complete. I bought a pair for $13.99.

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