John Mackey, the founder and CEO of Whole Food Markets (WFMI), allegedly used pen name “RahoDeb” (his wife name is Deborah) publishing his opinion on the stock at Yahoo Message Board. Here is the link to the mesages.
Of course, the thing really hits news is his comments about competitors, such as Wild Oats and Trader Joe’s. These are now being used by FTC (Federal Trade Commission) to block the attempt take over of Wild Oats. One reason FTC given is this take over will reduce the competition and increase grocery prices for consumers.