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CROX almost crashed

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(Update: 10pm Nov. 1 CDT) The Crocs board approved up to 1 million shares buy back immediately. See this news from Reuters. Crocs has about 80m shares outstanding as of now.

(Original 5pm Nov. 1 CDT) From yesterday closing price of $74.75, to today’s closing price of $47.74. It’s a $27.01 hair cut, or 36.13% loss. I was kind of caught off guard, as it had two spectacular quarters in Q1 and Q2, also due to I just got back from counting Crocs in Shanghai. Because I heavily weighted this stock before the earning, my portfolio had its largest loss in one day.

But in stock, we should look forward, not backward. There is no “what if”, “should have”, “would have”, etc. Fundamentally, the company and the business are still OK. But short term, I am a little reluctant to catch the falling knife 🙂

A better idea may be buy some of the new Crocs products, the Mammoth crocs looks pretty warm, huh?

crocs mammoth pic