Reuters has an excellent article on this. I don’t need to say anything more. Yes I will buy more Starbucks if it hits 27.
Separately, I started the trial offer of Netflix, the online DVD (movie) rental service. It’s very easy to use, and one important feature I notice is: they will always send a new movie (according to viewer interest, the moive queue) once the user returns the old one. Sounds like they are trying to get the user addicted to the movie?
Seriously I think the coffee and movie are in the business of “cheer people up”.